{"id":5282,"date":"2020-04-23T10:47:43","date_gmt":"2020-04-23T15:47:43","guid":{"rendered":"https:\/\/new.moe.org.co\/?p=5282"},"modified":"2021-08-09T12:24:02","modified_gmt":"2021-08-09T17:24:02","slug":"publicidad-para-salvar-vidas-no-para-promocionar-figuras","status":"publish","type":"post","link":"https:\/\/new.moe.org.co\/en\/publicidad-para-salvar-vidas-no-para-promocionar-figuras\/","title":{"rendered":"Publicidad para salvar vidas, no para promocionar figuras"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Conozca las 5 recomendaciones que hace la MOE y la FLIP a la hora de contratar publicidad y comunicaciones durante esta emergencia causada por el Covid-19.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"> La publicidad oficial en Colombia debe servir de manera esencial para que las entidades p\u00fablicas comuniquen sobre \u201ci) el impulso de pol\u00edticas, ii) el fomento de valores, la informaci\u00f3n del ciudadano sobre sus derechos y obligaciones, iii) y para el ofrecimiento de servicios inherentes al ejercicio de sus funciones, entre otros fines\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed lo estableci\u00f3 la Corte Constitucional en la sentencia T-722 de 2003. Sin embargo, los recursos de publicidad oficial, tambi\u00e9n son usados por los funcionarios p\u00fablicos para autopromocionar una imagen favorable de las entidades o de ellos mismos.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante esta emergencia la Misi\u00f3n de Observaci\u00f3n Electoral y la Fundaci\u00f3n Para la Libertad de Prensa hacen 5 recomendaciones para que las administraciones eval\u00faen la pertinencia de las piezas publicitarias que contratan<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.moe.org.co\/wp-content\/uploads\/2020\/04\/FLIP-MOE_Recomendaciones_Campa\u00f1as_publicitarias_Covid_19_Instagram_1.png\" alt=\"\" class=\"wp-image-5284\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.moe.org.co\/wp-content\/uploads\/2020\/04\/FLIP-MOE_Recomendaciones_Campa\u00f1as_publicitarias_Covid_19_Instagram_2.png\" alt=\"\" class=\"wp-image-5285\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.moe.org.co\/wp-content\/uploads\/2020\/04\/FLIP-MOE_Recomendaciones_Campa\u00f1as_publicitarias_Covid_19_Instagram_3.png\" alt=\"\" class=\"wp-image-5286\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.moe.org.co\/wp-content\/uploads\/2020\/04\/FLIP-MOE_Recomendaciones_Campa\u00f1as_publicitarias_Covid_19_Instagram_4.png\" alt=\"\" class=\"wp-image-5287\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.moe.org.co\/wp-content\/uploads\/2020\/04\/FLIP-MOE_Recomendaciones_Campa\u00f1as_publicitarias_Covid_19_Instagram_5.png\" alt=\"\" class=\"wp-image-5288\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.moe.org.co\/wp-content\/uploads\/2020\/04\/FLIP-MOE_Recomendaciones_Campa\u00f1as_publicitarias_Covid_19_Instagram_6.png\" alt=\"\" class=\"wp-image-5289\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Conozca las 5 recomendaciones que hace la MOE y la FLIP a la hora de contratar publicidad y comunicaciones durante esta emergencia causada por el Covid-19.<\/p>","protected":false},"author":1,"featured_media":5284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[55,35,51],"tags":[226,364],"class_list":["post-5282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicados-de-prensa","category-elecciones-locales","category-observatorio-de-medios-y-democracia","tag-publicidad-prohibida","tag-recomendaciones"],"_links":{"self":[{"href":"https:\/\/new.moe.org.co\/en\/wp-json\/wp\/v2\/posts\/5282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.moe.org.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.moe.org.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.moe.org.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.moe.org.co\/en\/wp-json\/wp\/v2\/comments?post=5282"}],"version-history":[{"count":3,"href":"https:\/\/new.moe.org.co\/en\/wp-json\/wp\/v2\/posts\/5282\/revisions"}],"predecessor-version":[{"id":8078,"href":"https:\/\/new.moe.org.co\/en\/wp-json\/wp\/v2\/posts\/5282\/revisions\/8078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.moe.org.co\/en\/wp-json\/wp\/v2\/media\/5284"}],"wp:attachment":[{"href":"https:\/\/new.moe.org.co\/en\/wp-json\/wp\/v2\/media?parent=5282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.moe.org.co\/en\/wp-json\/wp\/v2\/categories?post=5282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.moe.org.co\/en\/wp-json\/wp\/v2\/tags?post=5282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}